Under the banner of data-empowered consulting, over the years Illuminera has accumulated precious data assets as well as expertise in addressing client’s strategic and operational issues utilizing data analytics. So it is not surprising at all that on top of ad-hoc consulting engagements, we have also built standardized or semi-standardized products and solutions. Some of our products have become the currency in certain industries while others have changed or are proactively changing how marketing is being done.
The Customer Life-stage Management enables brands to understand and interact with their customers in order to maximize value creation on both sides
Algorithm-driven omni-touchpoint efficiency optimization and integration of media strategy offering synergy and transparency
Data-driven brand strategy and communication development and continuous fine-tuning