It is almost every enterprise's dream to have a long-lasting business, thus the "second growth curve" has been a hot topic in the past two years. However, many enterprises focused too much on the products, technologies, channels, and other elements themselves when planning the second growth curve, or paid too much attention to the trends, blindly pursuing new territories, new approaches, new markets, and so on. Not surprisingly, most of them failed to break through the traditional life cycle, and gradually went into decline or even disappear from the market. These failures, in large, resulted from the lack of systematic innovation of business models.
Based on years of observation, we have found that many enterprises do want to innovate their business model, but they often do not know how to start. With the rich and profound project experience accumulation in the past, Illuminera has successfully designed a whole set of methodology on systematic business model innovation, and comprehensively upgraded our service pack, aiming to assist enterprises to unlock new growth opportunities.
On July 13th, the senior consultant from Illuminera GrowthX boutique will introduce how to start the second growth curve through business model innovation, and share real-world cases of the time-honored brands on how they are innovating their business models.
Why business model innovation is a must for second growth curve
(Gain and loss of the time-honored brands when they build their second growth curve)
How to design the effective business model innovation
Who Should Participate
Professionals in corporate strategy, marketing, branding, customer insights, product and service innovation, communications, digital transformation, etc.
Kevin Cai, Director of GrowthX & Business Model Innovation Expert, Illuminera