As market competition enters the era of business ecosystem, consumer needs have to be identified more precisely. The focus of brand differentiation has begun to shift from products to services. Brand traffic pools have tremendous value, and the digital infrastructure industry has developed. A series of environmental changes and realistic demands have stimulated the interest and determination of enterprises in building business ecosystem.
However, increased product costs, sharply reduced profit margins, lack of innovation, serious internal friction, and progressive single-chain business model make enterprises fall into the dilemma of " involution". Then, how to build an innovative business ecological framework, dilute the disadvantages of traditional business models, bring about disruptive revolutions, and successfully break through the dilemma? Illuminera's original "Golden Triangle Formula" helps enterprises to generate organic brand power of business ecosystem, from competitive strategy to ecological strategy design, and to create a win-win ecosystem.
On December 6th, the marketing experts from GROWTHX, an Illuminera boutique, will share how to design the successful business ecology, to constantly optimize the product innovation, leverage the strength of the whole ecosystem, and finally drive and improve the brand value.
Disadvantages of current business models and driver analysis on the rise of ecosystem
Framework of building an innovative business ecology and best practice sharing
Application of "big ecosystem" and "small ecosystem"
Design methods and evaluation rules of business ecosystem
Who Should Participate
Professionals in marketing, branding, customer insights, product and service innovation, strategy and communications, digital transformation, etc.
Faye Tang, Boutique Leader of GROWTHX, Illuminera
Kevin Cai, Director of GROWTHX, Illuminera